Please also come up with the price quote.

The recent focus on the home video market in India – its sheer size and potential, consuming middle class numbers and plumetting hardware prices definitely warrants the attention of the more organised, bigger boys. Enter Reliance, Nimbus and the like…

But what’s interesting is the evolution of the rental industry. Heres a brief rewind – In 2004 http://www.clixflix.com was launched with an online model – India’s First Online DVD rental co. A good 2 years later, in Feb 2006 or thereabouts catchflix and seventymm follow suit. Thereafter it become a free for all with another 5 or 6 entrants.

In the meantime, Clixflix undestands the market, re-aligns and launches more brick and mortar avenues (retail boom a probable cause), launches a “Dial a Movie Service” and throws in the convenience of a ‘mobile’ application. Thats integration, increasing the value proposition, better mix and CUSTOMER CONVENIENCE most importantly – apart from data mining customer preferences, tastes and viewing patterns in lieu of the larger and more varied cutomer acquisition models.

So now the big boys arrive – plush with funds.. They cut short their learning curve, reduce their possible magnified mistakes (in lieu of large rollouts) by snapping up the early movers of the industry.. The online VC funded shee shee guys struggle to prove a point – online CAN work, while the rest of us want our movies faster and are not ineterested in VC scalability which perhaps can look no further than their nose at the BIGGER picture – India is dying for ORIGINAL content first…

I found one more site recently which launched , looks cool and interesting..

http://www.digitalmovies.co.in

They rent for only Rs.49 per DVD and try to rent regional languages..

The site is very user friendly and categorized by languages..

Have a look at it..

Recently I have started receiving free popcorn sachets with every movie that I order to Madhouse.This seems to be a great deal- I watch my choice of movies at home in a cost roughly 1/10th of what I spend in going to a multiplex(movie tickets+petrol+parking+snacks etc) and get a complete movie hall experience along with the popcorns that accompany my movie disk.

Guys would like to give up a High five !.Keep it rolling-Madhouse;Play with us

posted at IndianBytes.c

Come to think of it – it’s another example of ‘Long Tail’ where these companies will flourish on the fact that the combined demand for the not-so-popular stuff is a lot more than demand for the top 100 movies (let’s say). I think that the bigger challenge is the IPTV and the movie-on-demand portals – in the next few years.

A little price comparison would do justice to what I have written in above lines…………SeventyMM approached me with this idea some time back……and they were asking for approximately 450/- for four movies………..and if I pay 900/- each month I can get unlimited number of movies. [No one can watch more than 4-5 movies on average in a month], so unlimited offer is just to attract people but it has no real meaning. [Or it could just give me a thought that I will start a side business of distributing CDs to people close to me].

The price asked for a DVD [which will have 3-4 movies] is just rs 25/- for 2-3 days……..and his collection is pretty reasonable w.r.t. to my taste.

Does SeventyMM realize that their deal makes no sense as long as India keeps enjoying pirated stuff.