When we were starting and looking for people to join us, I personally used to make lot of calls for the initial screening. The screening is very elementary but we made it a rule to do the telephone screening to find if the expectations (ours and the candidate’s) were not too off from each other. It saved our time as well as saved time and energy of the other person. During those days – I used to introduce us by saying that “we are a startup doing ….”. But then Ashima came and she took the job of screening candidates and our contribution got scoped to the actual interviews.
Recently, we were again given the responsibilities of calling up a few people for the telephonic screening (depending upon the profile) and that is when I again had to introduce Tekriti to the potential candidates (I was glad to see that a few people already knew about Tekriti – so my job was easier there). As I started, I was wondering if I should say that “Tekriti is a small company” or should I continue to say that “Tekriti is a startup which was founded 15 months back”. The thought came to my mind because we have come a distance where the risks have reduced drastically while still maintaining the agility and culture that a startup boasts of. So, from that perspective, calling ourselves a startup over the phone may not be the best thing especially when there is a large section of Indian Engineers who still prefer a large established company over a startup (This has to change – it’s just a matter of 2-3 years).
Anyways – I stuck with the word “StartUp” over the phone and went on to describe the kind of stuff we have been doing. A “StartUp” sounds so much more fashionable than a “small company” – and then being in such an early stage, I feel that we refine our strategy much more frequently than a lot of “small companies” out there.
Just wondering – when does an organization really cease to be a startup and become a “small company”!